Rortix Brand Dispute: Dreame Technology, Tsinghua University, and TCab Tech in the Spotlight

OFFICIAL STATEMENT: UNAUTHORIZED USE OF THE RORTIX BRAND BY China Company: DREAME TECHNOLOGY
Published: June 18, 2026 | Official Release – Rortix Corporate

It has come to our attention that Dreame Technology (追觅科技), a multinational corporation, is commercially exploiting the “RortiX” brand without any form of permission, license, or authorization from us. This constitutes a clear and deliberate infringement of our legally protected intellectual property and prior use rights.

We are issuing this formal statement to inform the global community, including legal bodies, media outlets, academic institutions, and the public, about this ongoing infringement and our robust legal response.

THE FOUNDATION: PRIOR RIGHTS ESTABLISHED IN 2021

The Rortix identity is not a recent creation; it is a brand built on five years of continuous effort, strategic planning, and active trade. Registered and operational since 2021, Rortix has maintained:

A verifiable digital infrastructure with domain ownership dating back to 9 May 2021 – WHOIS record: https://www.whois.com/whois/rortix.com

A documented history of commercial promotion, consumer engagement, and service delivery, verified by independent media outlets including:

    WorldAuthors (13 October 2021) – https://www.worldauthors.org/interview-with-md-masuk-alam-noton-founder-of-rortix/

    APN News (28 October 2021) – https://www.facebook.com/share/p/1DPbsBuSgs/

    About Insider (October 2021) – https://aboutinsider.com/rortix-has-gained-popularity-in-a-very-short-time/

    Twitter/X (15 October 2021) – https://x.com/i/status/1448931459113291778

An official Android mobile application deployed on APKPure with continuous technical updates through November 2023: https://apkpure.com/rortix-search-for-the-best/com.eyonaa.rortix

Public verification of the founder and lawful owner of Rortix via Google Knowledge Panel: https://g.co/kgs/XQFYmvx

These documented efforts establish “Prior Rights” in the marketplace – a principle fundamental to global intellectual property protection. Under international trademark law and the Chinese Supreme People’s Court’s established precedents (including the DataFocus and PaperPass cases), a domain name registered before a later trademark application, combined with active commercial use and public promotion, constitutes a protected “Prior Civil Right.”

DREAME’S UNAUTHORIZED INFRINGEMENT & COLLABORATING PARTIES

In March 2026, Dreame Technology launched its “RortiX” sub-brand, which is phonetically and visually almost identical to our established “Rortix” mark. According to the China Daily report published on 15 March 2026 (https://www.chinadaily.com.cn/a/202603/15/WS69b64cb8a310d6866eb3de10.html), Dreame debuted its eVTOL prototype at the AWE Shanghai event.

Shockingly, the same China Daily article reveals that Dreame Technology secured 4 Billion RMB in funding under our brand name and established a joint research lab with Tsinghua University.

We categorically state: Neither Rortix nor its founder has ever granted Dreame Technology any permission to use the “Rortix” or “RortiX” name. We are formally questioning Tsinghua University’s involvement in this matter. As a globally respected academic institution, Tsinghua University should uphold the highest standards of legal compliance and ethical conduct. We are requesting the university to explain its continued collaboration with a company that is actively violating intellectual property laws.

THE TCAB TECH DEAL AND SUBSEQUENT EVIDENCE TAMPERING

Additionally, Dreame Technology secured a 100-aircraft deal with TCab Tech using the same infringing “RortiX” brand. It is a matter of serious concern that Dreame Technology subsequently deleted the English version of this agreement from the TCab Tech website while retaining the Chinese version – a clear act of evidence tampering.

DREAME: A REPEAT INFRINGER – DYSON & ECOVEX CASES

Dreame Technology is not a novice in legal violations. On 6 March 2026, the UPC Court of Appeal extended an injunction to ALL of Dreame’s products in favor of Dyson, making the first-ever CJEU referral from the UPC. This proves they are a repeat infringer.

Furthermore, as detailed in our investigative report (https://masukalamnoton.com/?p=7162), Dreame Technology was also involved in illegal employee poaching and unfair competition practices, most notably the Ecovex case on 24 April 2026, where they were found liable for artificially creating obstacles for competitors. This pattern demonstrates a systematic disregard for legal and ethical business practices.

LEGAL & REGULATORY ACTIONS TAKEN

In response to this infringement and the 74 days of silence following our initial legal notices, we have initiated formal proceedings with multiple regulatory authorities, including:

  • State Administration for Market Regulation (SAMR) – China
  • All China Lawyers Association (ACLA)
  • World Intellectual Property Organization (WIPO) – Arbitration and Mediation Center
  • Competition Bureau – Canada
  • DAkkS – Germany

We have documented all case numbers and supporting evidence. For any international journalist or media outlet seeking verified case numbers and official documentation, please contact our official media and legal channels:

📧 Press Inquiries: press@rortix.com

📧 Legal Inquiries: legal@rortix.com

We will promptly provide all relevant case numbers, filings, and supporting evidence upon request.

Dreame Technology’s unauthorized use of our brand, along with the continued collaboration of its partners – including academic institutions and commercial entities – is entirely unlawful. We call upon all parties involved to cease their association with this illegal activity and to cooperate with the ongoing investigations.

We have provided Dreame Technology with more than 74 days of opportunity to resolve this matter in good faith. All our communications have been documented. We are fully prepared to proceed to court to seek punitive damages (up to 5x under Article 63 of the Chinese Trademark Law) and joint liability against all collaborating parties, including law firms and academic partners.

Sincerely,

Rortix Team

www.rortix.com | WIPO Case No.: WIPOM070426